Mailing lists. You know, all those emails in your 10,000 unread inbox? I bet most of those are from companies. Why is that? The reality is, social media networks come and go, but email has been around almost forever. That is a scientific fact right there. But really, it’s direct marketing to a place people check almost every day. Why is this important for musicians?
There is so much noise we face every single day. Even getting on a Spotify playlist is complicated, there’s tons of other songs, and everything is new all the time. But, if you build an email list, you’ll be building a tribe of people who are there to support your music and want to know when it’s out.
I find most newsletters to be more complicated than they need to be. Simple text and links works great. Mailchimp is a great site that lets you build an email list of up to 2,000 people for free. That’s amazing!